Coca-Cola // Let’s Not Waste This Summer

Project

The Coca-Cola Let’s Not Waste This Summer was part of the big Help Us Recycle summer campaign of 2019. We tried to make recycling fun by creating a custom Snap Lens where you could unlock a special summer filter and by teaming up with various influencers. Influencer Gwen van Poorten starred in our video content series, where we explained the ‘journey’ of a plastic bottle. Fun ánd educational!

TL;DR

Influencer Marketing
Project Management
Online Campaigns
Strategy
Social Media

I worked for

The Coca-Cola Company

Teamed up with

Isobar
UM
Bruut Amsterdam
Gwen van Poorten