Coca-Cola // Let’s Not Waste This Summer


The Coca-Cola Let’s Not Waste This Summer was part of the big Help Us Recycle summer campaign of 2019. We tried to make recycling fun by creating a custom Snap Lens where you could unlock a special summer filter and by teaming up with various influencers. Influencer Gwen van Poorten starred in our video content series, where we explained the ‘journey’ of a plastic bottle. Fun ánd educational!



Influencer Marketing
Project Management
Online Campaigns
Social Media


I worked for

The Coca-Cola Company


Teamed up with

Bruut Amsterdam
Gwen van Poorten